How is it done? By using an easy-to-understand formula.
Traffic + Conversion = Revenue
That’s all it takes to increase a law firms revenue….exponentially.
And it sounds simple, right?
Easy? No, it is not.
Here’s a quick overview of the Traffic + Conversion = Revenue formula
Traffic: Simply means getting visitors to your site from the search engines. And do get visitors, you need to be very high on the first page of the search engines for the search phrases you want to target, i.e., Dallas DWI Attorney.
One of the main components to accomplishing high search engine rankings are backlinks, which in layman terms are links on another related website that “links back” to your website. So if someone can click that link they will be taken to your website. The more quality backlinks you have, the better your website does.
And this website can help with that – click here to learn more.
Conversion: When you get a visitor to your site from the search engines, what do they see? Do they see the information they are looking for. Do they get their questions answered? And is all that information in an easy-to-read, conversational tone?
If it is, you’ve got half the puzzle completed. Get some traffic and you’re going to make quite a bit of money.
If your content is mostly about the firm and how talented you are, or is loaded with “legalease” and written like Shakespearean Prose, you’re in trouble.
So….how does your website stack up?
If you find your website is missing the Formula completely, contact us to find out how we can help you.
It’s okay, we don’t bite and we will not try sell you anything. All we want to do is find out a little more about your business, what your goals are, and what your competitors are up to.
Then we’ll tell you what we can do.
Don’t want to contact us…but want to see more?
Then discover how professional marketing for attorneys can take your practice to another level by going here.